Friday, September 2, 2022

Escaping the Shallows of Social Media

In January 2015, I published the first post on this blog commencing the Cascade Sub's public life. Since then, I have continued to post here (albeit increasingly sporadically) and have expanded my sharing to other outlets, namely Facebook and YouTube. In recent years especially, I have grown a modest following on both platforms (1.2k subscribers on YouTube and 1.1k followers on Facebook) and posted a significant number of photos and video documenting the life of the Cascade Sub. However, despite my consistent and growing use of those sites, today marks a committed return to the original blog, a turning back of the clock and a departure from “the shallows.”

           I will readily acknowledge that social media has, in theory, some incredible benefits. At no other time in history has information and individuals been so accessible. Social media has enabled the growth of many personal and group networks, hobbies like model railroading included. It is not that far-fetched to argue that hobby-related social media engagement has been a major driver in the “growth” of the hobby since the start of the COVID-19 pandemic in the spring of 2020. Certainly, my engagement with the hobby via social media has increased since then, significantly expanding my network of fellow model railroaders and their work. However, a critical question has become apparent in recent months: does increased engagement also lead to increased enjoyment of the hobby and personal fulfillment? The answer, unfortunately, is no.

I attribute my lack of enjoyment and fulfillment to two main issues with increased hobby-related social media use. First, the amount of time to sift through and consume the mountainous haystack of hobby-related information and content greatly outweighs the benefit of finding the rare insightful needle. Simply put, increased online engagement and content consumption means decreased time actually participating in the hobby. New tips and sources of inspiration are extremely valuable, and I welcome them, but when the search for them inhibits time at the workbench and I am not engaging in the actions of the hobby itself, my skills are declining alongside my satisfaction. Completing a weathering project or participating in an operating session are ultimately much more satisfying than watching someone on YouTube do the same.

Secondly, social media is not a replacement for real-world interaction and communication. Sure, I acknowledge the benefit of the ease of connection that the big platforms enable. However, access to information and the ability to connect with strangers through an online platform does not necessarily correlate with the effective sharing of ideas or forming meaningful relationships. It is possible, but usually not the norm.

For example, on Facebook, I have gotten into the habit of informally posting progress photos of current projects. The platform makes this process incredibly convenient and in a matter of minutes I can share essentially “live” progress with hundreds of people across the country and world.  Initially, interest in the newly posted photos is strong, however engagement quickly wanes after the first 24 hours of posting. Ultimately, the photos are lost in the previously mentioned haystack of online content, likely never to be seen again. Engagement on YouTube is similar with most of the views, comments, and likes occurring in the first hours in the life of the video. Simply put, posting on these platforms feeds the quick and constant consumption model inherent to their use.

More importantly, my use and engagement with these sites has developed into an unhealthy and dissatisfying habit. After posting photos to Facebook or a new video to YouTube, I compulsively monitor the public response, tracking the views, reading comments, and counting likes. I crave the immediate affirmation of my work and focus intently (consciously or not) on viewership and engagement analytics. Rather quickly, as described above, engagement in a post or video wanes, and the “high” of watching the public response subsides. And so, to feed this craving, I must post again, and again, repeating the cycle with increasingly hasty, non-curated content. Ultimately the high of receiving immediate gratification became the primary motivation for posting and ultimately progress, leading to a shallow experience of the hobby and burnout (a little dramatic, I know!).

    So, it is time for a change. I am very motivated to share my work and contribute to the model railroad community in a meaningful way, but I desperately need to drop my use of the major social media platforms to achieve this purpose. Hence my return to blogging.  

Starting today, my plan is to publish well-written, thoughtful blog posts each week on Friday afternoons. In these posts I will cover a variety of topics related to the hobby generally and also concentrate on specific projects I am working on. Through this I hope to not only share my techniques and methods, but also my sources of inspiration and guiding goals.  Ultimately, I am seeking to add some depth to the public life of the Cascade Sub, break free from the shallow sharing cycle, and find genuine fulfillment in my engagement with model railroading. I hope you come along for the ride!

See you here again next Friday. Until then, happy modeling.


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